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The MadCity Ultras is a non-profit event. Please thank our sponsoring organizations by shopping at their stores or online and choosing them for your business needs. 

Swiss Colony - Colony Brands


Once again, our friends at Swiss Colony have donated their fantastic truffles for every runner - individual Solo and each 50K Relay team member.

Shop at  Swiss Colony

Skratch Labs


skratch labs makes sports nutrition designed to help you perform better without offending your gut or your taste buds because we use real food, starting from scratch.

Learn more about Skratch Labs.

Bagels Forever


Made from all-natural ingredients, boiled then hearth-baked, our bagels quickly earned their name as the real deal. Word got out, and today Bagels Forever bagels are sold in grocery stores throughout Wisconsin and the Midwest.

Learn more about Bagels Forever.

Movin Shoes


Founded in 1973, Movin’ Shoes has the experience and dedication needed to help local runners get equipment that works, in a friendly low-pressure environment.

Learn more about Movin Shoes.

Fleet Feet


With locations in Madison and Sun Prairie, Fleet Feet offers shoes, gear and training programs to meet every runner's fitness needs.

Learn more about Fleet Feet

Metcalfe's Market


Metcalfe's is a fourth-generation, family owned and operated neighborhood market overflowing with good things to eat. Our markets are known for an abundance of local and premium quality foods.

Learn more about Metcalfe's.

Steve's Wine Beer Spirits


Three unique locations on University, McKee and Junction in Madison.

Learn more about Steve's

Premium Waters


Premium Waters provides water that’s consistent in quality and taste, and fits nicely into your agenda. Check out our various bottle sizes, and when you grab a bottle or two on your way out the door, you’ll see how easily Premium Waters can be a part of your healthy lifestyle.

Learn more about Premium Waters.

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