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Previous MadCity sponsors include these great business. MadCity Ultras is a non-profit event. Please thank our sponsoring organizations by shopping at their stores or online and choosing them for your business needs. 

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Marigold Kitchen


Local Madison popular breakfast and lunch spot is our highlight sponsor for morning aid station goodies. They will be providing baked goods at the start/finish aid station through out the morning! They are also including gift certificates to the winners on the 50K. If you are looking for a perfect spot to eat when in town, this is the place to go!

Learn more about Marigold Kitchen

Spring Energy


We are proud to announce Spring Energy as the fueling sponsor for the event. They will be providing fuel along the course along with prizes to the winners and an exclusive discount to participants.

Shop  Spring Energy

Movin Shoes


Founded in 1973, Movin’ Shoes has the experience and dedication needed to help local runners get equipment that works, in a friendly low-pressure environment.

Learn more about Movin Shoes.

Fleet Feet


With locations in Madison and Sun Prairie, Fleet Feet offers shoes, gear and training programs to meet every runner's fitness needs.

Learn more about Fleet Feet

Salt Stick

Introducing our on course electrolyte sponsor! SaltStick products are designed to help to reduce muscle cramping and heat stress, boost stamina, and maintain electrolyte levels by replacing five electrolytes lost through sweat: sodium, potassium, magnesium, calcium and chloride.

Learn more about Saltstick.

Steve's Wine Beer Spirits


Three unique locations on University, McKee and Junction in Madison. Providing the awards for the 50K Relay

Learn more about Steve's

Premium Waters


Premium Waters provides water that’s consistent in quality and taste, and fits nicely into your agenda. Check out our various bottle sizes, and when you grab a bottle or two on your way out the door, you’ll see how easily Premium Waters can be a part of your healthy lifestyle. Water on course provided by premium waters.

Learn more about Premium Waters.

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