The MadCity Ultras is a non-profit event. Please thank our sponsoring organizations by shopping at their stores or online and choosing them for your business needs.
Made from all-natural ingredients, boiled then hearth-baked, our bagels quickly earned their name as the real deal. Word got out, and today Bagels Forever bagels are sold in grocery stores throughout Wisconsin and the Midwest.
Learn more about Bagels Forever.
Founded in 1973, Movin’ Shoes has the experience and dedication needed to help local runners get equipment that works, in a friendly low-pressure environment.
Learn more about Movin Shoes.
Metcalfe's is a fourth-generation, family owned and operated neighborhood market overflowing with good things to eat. Our markets are known for an abundance of local and premium quality foods.
Learn more about Metcalfe's.
Premium Waters provides water that’s consistent in quality and taste, and fits nicely into your agenda. Check out our various bottle sizes, and when you grab a bottle or two on your way out the door, you’ll see how easily Premium Waters can be a part of your healthy lifestyle.
Learn more about Premium Waters.